Music Videos to analyse: Beyonce

To get inspiration for our own music video, it was crucial to look at some others and analyse them in detail. We decided to analyse 'Beyonce - Broken Hearted girl', this was due to its scene with the rose we wanted to create something similar to this and also were considering putting some of our parts in black and white.





Artist: Beyonce
Song: Broken-hearted girl
Record Label: Columbia Records
Video Director: Sophie Muller

This video is based on a pretty simple idea - a woman on a beach but with the use of camera effects and different shots it is made to look extremely professional.

Camera shots: The first scene is an aerial shot of a car driving, we then cut to a close up of the artist inside of her car. There is then a shot from behind the artist watching her walk further away from the camera. Throughout the whole video, the camera cuts away from the close ups of the artist in the car, to a mixture of long shots, medium and more close ups on the beach. The whole use of close ups really shows the audience the emotion within the female character. Emotion being the key factor of this video and the song.

The majority of this music video is in black and white, i think this was chosen to reflect the mood of the song, the female character is dressed in white also where as the male character is dressed in black, two very contrasting colours which also appear to darken the mood. The lighting whilst the video is in black and white is very low-key supporting the kind of atmosphere the video is trying to create. The use of darker lighting and the black&white effect also draw attention to the characters themselves, making them the focus for the audience. The narrative throughout the video is clear and important for the audience to grasp, it is based on the theme of love. There is all a lot of overlapping with the shots, a water mark effect and shots fading in and out. The editing is quite slow-paced to fit with the track itself, which allows the narrative to unfold.

Further into the music video, there is a change, we then see the video in full colour, completely contrasting from the rest and with it completely changing the mood. The lighting is then very high key, ultimately showing a happy ending. The use of a rose kind of symbolises the love in the video, we see the rose petals fall off but then with the use of the reverse effect the petals become stuck back onto the stem. Showing the love is not dead. We thought this was really simple yet clever effect which is why we decided to add this to our own music video.

The final shot reverts back to the original shot where the female character is in her car, it is a close up shot but this time we see the character smiling, ending on a final high.