Sunday, 6 December 2009

Music Videos to ananlyse: Christina Aguilera

Another video to analyse was 'Christina Aguilera - Beautiful' because the story behind this video was the similar to ours, focusing on several different individuals experience several different situations.






Artist: Christina Aguilera
Song: Beautiful
Record Label: RCA Records
Video Director: Jonas Ã…kerlund


Camera Shots: The opening of the video focuses on the artist herself, with number of close ups, there is also then 2 cuts to two different scenes, these which include long shots of two different characters. We then go back to the artist, in an extreme long shot but also an establishing shot, showing the location. This being a dark dingy room with the artist in the corner. There is also an effect which is sort of like a key hole effect focusing entirely on the artist. The majority of the video is similar to beyonces, cutting away from close ups on the artist to a combination of more close ups, medium shots and long shots on the several different characters shown in the video. These shots show and follow the stories of the characters.

The lighting throughout is again quite low key and dim. Fitting with the mood of the song. The pace of the editing is pretty slow, but tends to speed up on the final chorus towards the end, it builds up but then slows back down at the very end.

The focus through is mainly centralized towards the characters and there different situations and the following issues; anorexia, a transvestite, sexual orientation, and bullying. These are very hard-hitting issues and some that people may find uncomfortable however they are all shown here in a positive light and approached in a clever way.

The mood of the video changes to end on a positive, we see the characters than have been sad throughout smile and seem happy. This change of mood is something we picked up on in a lot of narrated music videos, due to this we wanted to create the same with ours and end on a positive.

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