Target Audience

After researching the artist Nneka and the genre of the track, an Afro-beat genre, but also influenced by R&b and Hip-hop artists, this song can be associated with several different genres. We are definitely aiming for a more main stream audience, and because it involves several different sounds to it, i think it could be targeted to quite a wide audience and a range of different tastes. I think the audience would definitely be a more older one though, children wouldn't be included in the target audience more of 16+ age group. This is due to the more serious side of the song, the video and lyrics bring up more deeper social issues that younger children wouldn't be able to understand or want to for that matter of fact. There is also a reference to her culture, the whole music video is contains raw footage of her life in Nigeria and emphasis on her culture, so i think people that can also associate with this would be part of the target audience too. There are also several different remixes of the song which can then apply to an even more wider audience. But for our audience i definitely feel it would be an older range of people, who enjoy this different kind of music but also can identify with the lyrics.